Importance of the Employer Brand in Games Industry

The post-pandemic realm is intertwining the highest unemployment levels in three years with intense competition, forcing companies to stand out to stay afloat. Old and conventional strategies are not sufficient anymore to increase the bottom line. Employers can’t rely on job ads, SEO optimized websites, and social media presence only to attract top-notch talents.

The mission, goals, benefits, and company’s story should be sewn into every aspect of the hiring process. That is where the employer brand comes in as one of the principal recruiting…